Thursday, April 23, 2009

TiENS Food Supplements

Tianshi Nutrient Super Calcium Series
A. Related basic knowledg
 1. Calcium and health
      Calcium is the source of life and the most active, metallic macroelement with the highest content in human body. Calcium is the element with the 5th highest content in human body (the 4 elements with higher content than calcium are carbon, hydrogen, oxygen and nitrogen), which cannot be synthetized in vivo and must be taken from outside.
 Calcium constitutes 1.5-2% of the body weight of human. 99% of calcium consists in hard tissues, such as skeleton, teeth, hair, nail etc., and constitutes the calcium bank of human body. 1% of calcium consists in blood, soft tissues and extracellular fluid, and constitutes calcium pool. The body requires all lifetime to maintain the equilibrium between bone calcium and blood calcium. Once disequilibrium occurs, diseases will be
 produced.
     2. Functions of calcium
         1) Four main functions of bone calcium: constituting skeleton, protecting internal organs, bearing body weight and supporting human body.
           2) Functions of blood calcium:
           a.       Maintaining normal rhythm of the heart

b.      Maintaining normal blood circulation

c.       Participating in the transmission in nerve center            

d.      Maintaining the contraction and relaxation of muscles

e.       Participating in blood coagulation                        

f.       Expediting phagocytosis of leucocytes and the adherence of cells

3) Calcium migration: In order to maintain the equilibrium between bone calcium and blood calcium, when there is calcium deficiency in the human body, parathyroids will secrete parathyroid hormone to take calcium from skeletons to maintain normal vital activities. Negative calcium equilibrium (consumption greater than intake) begins since 20 years old, and 1% of calcium is taken from skeletons into blood every year in order to maintain calcium equilibrium. Since 50 years old, the amount of total bone calcium is decreased by 30%, and since 70 years old, it is decreased by 50%. Therefore, calcium deficiency (osteoporosis) is produced. In order to maintain equilibrium, parafollicular cells of thyroid gland secrete calcitonin to stimulate the restoration of blood calcium into bones, which results in ectopic deposit of calcium, that is, hyperosteogeny. Osteoporosis and hyperosteogeny are a pair of osteopathia, the mechanism of production of which are calcium deficiency. Calcium deficiency may induce 109 kinds of diseases in human. Calcium deficiency has been the problem of health and nutrition of all the people. Therefore, specialists warn us there is calcium deficiency in all the people and there is no time to delay to supplement calcium for all the people. Calcium supplement is required during the whole life, especially for women. During the gestation, woman loses 30000mg of calcium. During delivery, 5000-10000mg is lost. 1000-1500mg of calcium is lost during menstrual period, and 300mg/day of calcium is lost during lactation. For this reason, almost all the health problems in women are concerned with calcium deficiency.

2.  Causes of calcium deficiency  

1)Long-term intake insufficiency: There is calcium shortage in the food; the calcium taken in is difficult to be absorbed. 

2)Consumption: heart 300mg/day; neurotransmission 200mg/day; calcium is also lost via sweat glands and stool. 

3)Calcium loss: regulation of self-stable system, trauma, diseases etc. 

5. Symptoms of calcium deficiency 

Children:   Night terrors, night cry, dysphoria, night sweat, anorexia, caput quadratum, rickets, skeleton maldevelopment, low immunity susceptible to infections

Adolescents: Leg asthenia, spasm, poor physical training results, tiredness, hypodynamia, dysphoria, impaired concentration, monophagia, anorexia, cariosity, teeth maldevelopment, high susceptivity to cold, hypersensitivity.

Young people: Recurrenting languor, hypodynamia, spasm, soreness of waist, notalgia and susceptivity to cold, hypersensitivity. 

Pregnant women and puerpera: Calf spasm, soreness of waist, notalgia arthralgia edema, hypertension of pregnancy etc. 

Middle-aged and old people: Soreness of waist, notalgia, calf spasm, osteoporosis, hyperosteogeny, osteomalacia, various bone fractures, hypertension, cerebrovascular diseases, diabetes, lithiasis, tumors etc.

7. Raw material analysis of calcium agents

Limestone, shells

Animal skeletons

Bovine spines

Calcium carbonate

Bone powder contains heavy metals

    Enzyme digested bone calcium powder

Low absorptivity

Low absorptivity

High absorptivity


The authorities of calcium metabolism in China recommend world-famous Tianshi Nutrient Super Calcium Series of products to everyone cordially.

Tianshi Nutrient Super Calcium Powder

A. Product description

Tianshi Nutrient Super Calcium Powder has obtained many grand prizes. Especially, this product has acquired the Human Health Award and Human Health Contribution Award issued by the Second Calcium Metabolism Symposia of China and the Grand Prize of Special Committee of Chinese Calcium Metabolism Symposia of the Third Chinese Woman and Children Aristogenesis and Nurture Optimization Association (November, 2003). This product was recognized as the best calcium product among hundreds of calcium products and recommended to the people of the whole country.

*Six main features of Tianshi Nutrient Super Calcium Powder

1)  Purely natural, composite nutrient sources: It contains biological enzyme digested bone calcium powder, proteins, amino acids, mineral substances, vitamins etc.

2)  Enzyme digested bone calcium powder, calcium content as high as 4000mg/hectogram;

3)  Ratio of calcium and phosphorus = 2:1 in accordance with international standard;

4)  High absorptivity of 95%;

5)  Good and various tastes;

6)  Significant regulating effects on life functions.

*Product characteristics

Suitable for calcium supplement and recuperation of adults.

Purely natural components, free of preservatives, mild and pure tastes, using purely natural fresh bovine vertebrae as raw materials. 10g (One pouch) of product contains more than 400mg of enzyme digested bone calcium powder. It not only can highly effectively supplement calcium, but also contains high-grade proteins, abundant amino acids, mineral substances, vitamins etc. It has high nutritive value with scientific and justified calcium phosphorus ratio, high absorptivity, low sugar, low fat and high protein, which can stimulate the multiplication of bifidobacteria in intestinal tract, maintain the normal functions of intestinal tract, and enhance immunity.

B. Target customers, dosage and usage

1. Target customers:Tianshi Nutrient Super Calcium Products are a series of             product and indicated for the following people:

Middle-aged and old people

Pregnant women and breast-feeding women

Adolescents and children in growth (especially for those with choosy in food)

Persons with poor health

Persons hoping to reduce weight

Vegetarians

Persons of malnutrition with poor gastrointestinal absorption functions

Osteoporosis and hyperosteogeny patients

Persons in recovery period after bone fracture

2. Usage and Dosage:                       

1-2 times daily, 1 pouch each time.

Take it with warm boiled water of 60-70. It can also be taken with other food at the same time.

     Specification: 10g×10 pouches/box.          

Tianshi Chewable Calcium Tablets

A. Product description 

Enzyme digested bone calcium powder is the main raw material of Tianshi Chewable Calcium Tablets. This product has high calcium content, high absorptivity, scientific and justified ratio of calcium and phosphorus. It not only can highly effectively supplement calcium, but also contains high-grade proteins, abundant amino acids, vitamins and trace elements so that it can supplement calcium and provide daily essential nutrients at the same time. 

It has luscious chocolate fragrance and fine appearance so as to make calcium supplement more convenient and increase interest for health care. 

B. Target customers, dosage and usage

1. Target customers: Common people with calcium deficiency

2. Usage and Dosage:

3-5 tablets daily for adults and 2-3 tablets daily for children. Take it by chewing.

Specification: 1.6g×100 tablets/bottle.

Tianshi Chewable Calcium Tablets with multiflavor

      A. Product description

Tianshi Chewable Calcium Tablets with multiflavor uses calcium carbonate as the main calcium source and contains activated vitamin D. It has 3 flavors, that is strawberry, juicy peach and hami melon, and is fragrant and sweet with good palatability.

     B. Target customers, dosage and usage

1.  Target customers: Common people with calcium deficiency

2.  Usage and Dosage:

2 tablets daily for adults. Take it by chewing.

Specification: 1.2g×60 tablets/bottle.